Tuesday, January 04, 2011

Wear White 4 Windfall

Happy New Year Torricelumn Girls! It’s going to be a beauty!

We’re sure you’ll agree that the perfect product to pick up après Holiday Season is The Socializer as you get back to real life. And as if you needed another reason to buy the eye treatment duo that erases dark circles, smoothes lines, and instantly brightens the eye area- but, the purchase of this little secret beauty weapon is also helping support an important cause for the month of January.

January is the annual Wear White 4 Windfall (WW4W) month and Elizabeth Grant Skin Care is once again supporting Windfall’s mission to eliminate poverty and its poverty awareness campaign. During January, Elizabeth Grant Skin Care is donating 50% of the online sales at elizabethgrant.com of The Socializer to WW4W.

WW4W is an annual awareness campaign in support of Windfall Clothing Service, Canada’s only NEW clothing bank. Windfall collects new clothing and basic needs items and distributes them, free of charge, to Toronto’s neediest citizens through partnerships with 90 social service agencies. Throughout January, fundraising initiatives (events, sales, and celebrity endorsements) take place around the city to raise money in support of the WW4W campaign. On January 27th, the official WW4W day, Torontonians are encouraged to wear something white and donate $4 to support this important service.

Margot Grant, Elizabeth Grant Skin Care’s Beauty Director tells us, “We are proud to be taking part in WW4W’s annual campaign for the 4th year in a row now. Windfall provides vital services to our community- January is a bitterly cold month and unfortunately there is a growing problem of poverty in our city. Every bit of help counts when working towards getting people the basics they need to make it.”

With all the fun white-themed events throughout January (such as the exclusive Amber party, a private shopping night at H&M Bloor, and a celebrity bartending evening at Boehmer Restaurant), we bet you can think of a few party hoppers who might just be in need of The Socializer.

Visit WW4W.ca for more information on events and how you can get involved.

The Socializer can be purchased for $40 (2 x 2g) at elizabethgrant.com

No comments: